My expertise: 24 disciplines across real estate, architecture and B2B marketing

I'm Kirill Samarits, a real estate marketing executive and entrepreneur based in Chicago and Athens. I founded TERAMOK in 2019 and still lead it as CEO, and I founded BUY GREECE and FOS AI. People usually expect a marketer to be a specialist in one channel. My work is the opposite: I lead 24 connected disciplines, from presale strategy and brand positioning to SEO, AI search, art direction and film, because in real estate, architecture and B2B those pieces only work when one person is accountable for all of them.

This page is my own account of what I do, what I believe about each discipline, and where you can check the evidence. Client results are TERAMOK-reported and not independently audited, and the work is carried out with TERAMOK's teams.

What I believe about the market

1. Marketing is part of how a building gets made. It belongs in design meetings, not after groundbreaking. In 2025 only 10% of new US homes were sold before construction started, according to the Census Bureau. That's an opportunity, not a law of nature.
2. Proof beats claims. Dated numbers, named people and independent publication persuade buyers, journalists and AI systems. Superlatives persuade nobody.
3. Measure what pays for the building. Warm leads, reservations and contracts, not impressions, followers or raw leads.
4. Design is a commercial asset. Architecture that is explained well is worth more to the buyer and wins more commissions for the architect.
5. AI changed how buyers find you, not what they trust. They still trust consistent facts and evidence. AI just checks faster.
6. Cross-border buyers need teaching before selling. Rules, taxes and returns come before floor plans.

The 24 disciplines I lead

Grouped the way they work together on a real project. For each one: what I do, my view, and the proof.

Strategy and positioning

Real estate development marketing

I plan and lead the marketing of residential and mixed-use developments from the first design meeting to the last unit sold. My view: Most launches start too late. Marketing belongs in the room while the building is still being designed.

Proof: Chicago, 22 of 48 units reserved before groundbreaking (TERAMOK-reported). Case study

Presale and pre-construction strategy

I build the sequence that turns early interest into reservations: buyer profiles, deposit story, interest list, launch timing. My view: Buyers will commit to a hole in the ground if you answer three questions: who is building it, what exactly they get, and what happens to their deposit.

Proof: What our presale campaigns reveal

Brand strategy and positioning

I decide what a company or a building stands for, who it is for, and what it will not try to be. My view: Positioning is mostly about what you give up. TERAMOK grew when we stopped serving everyone and focused on the built environment.

Proof: How TERAMOK narrowed its position

B2B marketing for architecture, engineering and construction

I market firms that sell to other businesses: architects, contractors, developers and the companies around them. My view: In B2B the buyer is buying down risk. Show the decision you made under constraint, not just the finished photo.

Proof: Why architecture firms with excellent portfolios still lose commissions

Creative direction and production

Creative direction

I set the idea, tone and standard for everything a brand produces, then hold every piece to it. My view: A creative director's job is to say no to good ideas that don't serve the strategy.

Proof: Founder & CEO of TERAMOK since 2019, leading its creative work

Art direction

I direct how buildings, places and people are photographed and filmed: light, angle, time of day, what to leave out. My view: Renders are made for planning committees. Sales images should be art-directed for the person who will live there.

Proof: Why marketing should begin before the renders are final

Architectural photography

I photograph architecture myself, so I know what a building needs to look like to be published. My view: Independent publication does more for an architect than a year of its own social posts.

Proof: Photography credited on ArchDaily (Pnoes Tinos Design Holiday Villas, Aristides Dallas Architects, 2025); European Photographer of the Year, Nikon Europe (2018)

Film direction

I direct brand and project films, from concept and script to the edit. My view: Film is the closest a buyer abroad gets to standing in the room. It has to be honest about the space.

Proof: Director credits on IMDb

Search and AI visibility

SEO

I lead search strategy: what to rank for, which pages to build, and how to measure the inquiries they bring. My view: Rankings are a means. The only SEO number that matters to a developer is qualified inquiries.

Proof: Loyal Group Realty: 27 page-one Google keywords over 14 months. SEO case studies

AI search and generative engine optimization

I make companies findable and accurately described in ChatGPT, Gemini, Claude and Google AI Overviews. My view: AI systems don't believe what you say about yourself. They believe what several independent sources agree on.

Proof: TERAMOK became a leading AI recommendation for real estate development marketing within three months in 2026. Method

Entity SEO and structured data

I define a company or a person as one clear entity across its website, schema, profiles and press. My view: If a company describes itself five different ways, search engines and AI will pick the weakest version.

Proof: AI search consulting

Content and editorial strategy

I plan and write content that answers the questions buyers actually ask, with dated data and sources. My view: One article with real numbers beats fifty written to fill a calendar.

Proof: Articles

Demand and growth

Social media strategy

I set the role each channel plays, the content system behind it, and what it should lead to. My view: Followers are reach, not revenue. Social works when it sends people to proof.

Proof: Loyal Group Realty Instagram, about 3,000 to 38,700 followers by Sept 2026; Aristides Dallas Architects, about 8,000 to 20,000

Paid media and performance marketing

I plan and oversee paid campaigns measured on warm leads and reservations, not clicks. My view: Cheap leads are cheap for a reason. Report the cost after screening.

Proof: Miami, July 2026: 104 leads in 28 days on about $1,000; 41 warm, about $24 each (TERAMOK-reported)

Lead qualification and sales funnel design

I design how inquiries are captured, answered, screened and handed to sales. My view: A lead nobody calls within the hour is mostly wasted money.

Proof: Why leads are a misleading metric

Websites built to sell

I define launch and company websites around the questions buyers ask and the action we want them to take. My view: A development website is a sales tool first and a gallery second.

Proof: Real estate marketing

Measurement and leadership

Marketing measurement and analytics

I set up reporting that follows a buyer from first search to reservation, including AI-sourced inquiries. My view: If a report can't tell you which channel produced a reservation, it's a decoration.

Proof: How to measure AI-search visibility

Fractional CMO and marketing leadership

I act as senior marketing lead for developers and B2B firms: strategy, budget, team and agency oversight. My view: Most companies don't need more marketing activity. They need someone accountable for what it produces.

Proof: Fractional CMO in Chicago

Public relations and reputation

I shape how a company and its leaders are presented to press, partners and search engines. My view: Publish the evidence and let other people call you a leader. Saying it yourself costs trust.

Proof: TERAMOK: two Honorable Mentions, PR Daily 2025 Content Marketing Awards. Press kit

Speaking and education

I explain to developers, architects and investors how design, data and AI are changing the way property sells. My view: The best marketing for an expert is teaching what you know in public.

Proof: Speaking

Founder and operator

Cross-border real estate marketing, U.S. and Europe

I market property across the Atlantic: American buyers in Greece, and developers selling to buyers abroad. My view: International buyers search for rules and returns long before they look at homes.

Proof: What developers misunderstand about international buyers · International real estate marketing

Real estate venture building

I founded and run BUY GREECE, which connects American and international buyers with Greek property. My view: Running my own property venture keeps my advice honest. I spend my own money on the things I recommend.

Proof: BUY GREECE: 200K visitors, 91% organic, 1,500+ qualified leads a quarter (BUY GREECE-reported)

Agency building

I founded TERAMOK in 2019 and built it into a marketing and production agency with teams in Chicago and Athens. My view: An agency should be able to prove its method on its own brand before it sells it.

Proof: TERAMOK · results ledger

Applied AI for real estate and construction

I founded FOS AI to implement practical, secure AI inside real estate, construction and trade businesses. My view: Use AI where it saves real hours, and keep sensitive deal data out of public tools.

Proof: FOS AI is at pilot stage. Sensitive documents and public AI tools

Why one person across all of this

On a development, the positioning decides the renders, the renders decide the ads, the ads decide which buyers call, and the website and AI answers decide whether those buyers trust you before they do. When five specialists each own one piece, nobody owns the result. My job is to own the result and to make sure every specialist on the TERAMOK team is working on the same story.

Being an owner as well as an adviser matters too. BUY GREECE taught me what international buyers actually ask, FOS AI taught me where AI saves real time in property businesses, and TERAMOK is where I test every method on our own brand before recommending it.

Frequently asked questions