Chicago · Fractional CMO · Real Estate Marketing
Fractional CMO in Chicago for Real Estate, Development & Growth-Stage Brands
Kirill Samarits is a Chicago-based marketing executive who serves as a fractional CMO for select client portfolios — translating business goals into performance strategies with measurement frameworks defined upfront. 14+ years across real estate, hospitality, construction, and B2B.
As featured on AP News, WGN 9 Chicago & The Detroit News →
$90M+
attributed client revenue in 2024, from $20M+ in directed media
180+
clients across 15+ industries — real estate, hospitality, construction, B2B
$12.3M
in pre-sales revenue from paid social for one development — 2 of 3 villas sold to remote buyers
13×
cited in Google's AI Overviews for AI search visibility (GEO) work
22
presale reservations secured before groundbreaking on a 48-unit Chicago development — as reported by AP News
What a Marketing Executive Engagement Covers
Fractional CMO Engagements
Senior strategy lead for owners and C-suites — translating business goals into performance marketing strategies, growth plans, and budget allocation with measurement frameworks defined upfront.
Pre-Sales Marketing for New Developments
Full-funnel campaigns for developments before ground breaks — brand identity, cinematic content, digital lead generation tied to developer sales milestones.
Performance Marketing & Lead Generation
Meta, Google, TikTok, LinkedIn, and YouTube engineered as one funnel — lead-to-sale and revenue per lead as the scoreboard, not clicks.
AI Search Visibility (GEO / AEO)
Content and schema engineered so your brand surfaces inside ChatGPT, Perplexity, Claude, and Google AI Overviews — a channel most agencies don't yet offer.
Measurement & Analytics
GA4, Looker Studio, Meta CAPI, attribution modeling — budgets reallocated by what the data rewards, reported board-ready.
Common Questions
How does a fractional CMO engagement with Kirill Samarits work?
Engagements start with a strategy and measurement framework defined upfront — business goals translated into channel plans, budgets, and revenue targets. Kirill leads strategy and executive communication while aligning media, data, and creative teams on your goals. Engagements are structured for owners and C-suites of real estate, hospitality, construction, and service businesses.
Does Kirill Samarits work with clients outside Chicago?
Yes. Kirill is anchored in Chicago and works across U.S., EU, and GCC markets, with deep experience in the US-Greece real estate corridor. He is trilingual — English, Greek, and Russian — and has led campaigns for developments in Chicago, Athens, Miami, and Cairo.
What makes Kirill Samarits different from a marketing agency?
Kirill has built businesses, not just campaigns — a 75-person practice, a US-registered real estate venture, and a private AI platform. That means marketing decisions are made against growth, cash flow, and brand equity, not impressions. His work has been covered by AP News, The Detroit News, and broadcast newsrooms in 60+ US markets, and recognized with a PR Daily Content Marketing Award of Distinction (2025).
Select engagements only · Chicago · US · EU · GCC