Real estate marketing consultant for developers
Kirill Samarits is a real estate marketing consultant for developers, home builders and property businesses in the United States and Europe, and the Founder & CEO of TERAMOK, the agency whose team carries out the work. He splits his time between Chicago and Athens and has spent 13+ years in marketing. The fastest way to judge whether he can help your project is to look at what the TERAMOK team has published, with dates and sources.
Dated results, with sources
- Chicago, pre-construction. 22 of 48 units reserved before groundbreaking, after a seven-month pre-construction campaign, with 180+ qualified buyer inquiries. The client is unnamed under NDA. Reservations are not completed sales. Read the Chicago case study.
- Miami, July 2026. 104 leads in the first 28 days for a 44-unit development, on approximately $1,000 of media spend. After screening, 41 were warm, about $24 per warm lead.
- Europe, 2025. 2 of 3 villas sold 70 days before completion, $17M in sales, for a luxury villa development in Europe. The client is under NDA.
- Europe, 2026. 411 leads per month, 2M+ website visits and $72 per qualified lead for a large mixed-use development in Europe. The client is under NDA.
- Greece, by September 2026. Loyal Group Realty's Instagram grew from about 3,000 to 38,700 followers, with 27 page-one Google keywords over 14 months. Read the Loyal Group Realty case study.
- MIA Developments. From 0 to 300+ inquiries per month.
All of these figures are TERAMOK-reported, not independently audited, and they are the work of the TERAMOK team rather than one person. The full list, with dates, is on the TERAMOK case studies page and the results ledger. None of them is a promise about your project. Leads and reservations are not closings, and audience growth is not revenue.
Who this is for
The work is built around projects where marketing has to produce buyers or renters on a deadline, usually one set by a lender, a construction schedule or an investor.
- Condo and townhome developers who need presales or reservations before groundbreaking or before a financing milestone.
- Home developers and builders launching a new community or a new phase who need a steady flow of qualified appointments, not just website traffic.
- Build-to-rent and multifamily operators in lease-up, where the goal is occupancy by a date and the cost of each signed lease.
- Mixed-use and larger schemes that have residential, retail and office audiences to reach at once.
- European and Greek developers selling to international buyers, and U.S. buyers looking at property in Greece.
Who this is not for
- Individual agents who want listing ads or a personal brand package. There are better-fitting agencies for that.
- Projects that need a guarantee of sales. No honest marketer can give one, and none is offered here.
- Teams that want volume of content for its own sake, with no sales target attached.
- Projects without a budget for both creative and media. A launch that can't pay for renderings, a website and paid distribution usually stalls.
The approach: six concrete steps
Every launch is different, but the order of work is consistent.
- Commercial brief. Start with the numbers that matter to the developer: unit mix, price bands, the absorption or lease-up target, sales milestones and any presale threshold tied to financing. Marketing targets are set against those, not against clicks or followers.
- Buyer and positioning work. Define who actually buys or rents here: local owner-occupiers, downsizers, investors, relocating families or international buyers. Then decide what the project stands for and why it is worth the price, in one clear line the sales team can repeat.
- Launch assets. Brand identity, renderings and film, floor plans and a launch website with live unit availability. Buyers make decisions from images long before a building exists, so this stage gets serious attention.
- Demand generation. Meta and Google campaigns, search and AI search visibility, email, and outreach to brokers where the market works through them. Channels are chosen by where the buyer already is.
- Lead screening and sales handoff. Leads are screened and classified (warm or not yet ready) before they reach the sales team, with response-time targets. The Miami figures above show why: 104 raw leads became 41 warm ones, and the warm number is the one to manage.
- Measurement and reallocation. Weekly reporting on cost per warm lead, appointments, reservations or leases. Budget moves toward what produces signed buyers and away from what produces only volume.
Build-to-rent, multifamily and home developers
Searches for a "build to rent marketing agency", a "multifamily marketing agency" or a "home developer marketing agency" come from different problems, even though the tools overlap.
Build-to-rent communities sell a lifestyle to renters who could otherwise buy. The marketing has to explain why renting a new house here is a good decision, and it has to keep producing tours for months, not only at launch.
Multifamily lease-ups are a race against the calendar. Concessions, pricing and marketing need to be read together each week, and the website and listing feeds need to show accurate availability.
For-sale home developers need phased launches. Each phase needs its own story, price reasoning and waiting-list campaign so that the first release does not use up all the demand.
The same six steps apply to all three. What changes is the metric at the end: signed leases and occupancy for rental, reservations and contracts for sale.
Selling across borders: the U.S. and Europe
Kirill founded BUY GREECE (buygreece.us) in 2024 to connect international buyers with Greek real estate. It is his own venture, so its numbers are disclosed as owned-brand results, not client validation: 200K visitors (91% organic), 8.8M organic views and 1,500+ qualified leads per quarter (TERAMOK-reported, not independently audited).
That owner-operator experience matters for developers selling across borders. International buyers ask different questions about legal process, residency, taxes, property management and trust in a developer they have never met. A campaign that works for a Chicago buyer rarely works unchanged for a buyer in New York looking at a villa in Greece. TERAMOK operates in both markets, through teramok.us and teramok.gr, which lets one plan cover both audiences.
How an engagement works
There are two ways to work together, and the roles are kept clear.
Kirill as consultant or fractional CMO. He sets the strategy, the budget split and the targets, reviews creative, attends the key sales and investor meetings, and holds the plan accountable to the numbers. His fee is not published; it is scoped after a first call, based on the size of the project and the time involved. For an ongoing senior role, see the fractional CMO page.
TERAMOK as the execution team. TERAMOK's team handles brand, film and photography, websites, paid media, search and reporting. TERAMOK full launch retainers run $8K–$25K per month, and brand identity projects run $25,000–$60,000.
Because Kirill founded TERAMOK, he says so up front. If you already have an agency you trust, he can lead strategy and work with that agency instead. The strategy doesn't depend on who executes it.
A typical first step is a short call about the project, the timeline and the sales target. If there's a fit, the next step is a written brief and scope.
What you should have after the first month
Whoever you hire, a real estate marketing consultant should leave you with something concrete early on. In the first month you should expect a written positioning statement, a buyer profile, a launch timeline set against construction and financing dates, a channel plan with a media budget, and an agreed definition of a qualified lead. If those five things don't exist yet, the campaign isn't ready to spend money.
Related pages
- Architecture marketing: how architecture practices win commissions and present their built work.
- Fractional CMO in Chicago: ongoing senior marketing leadership for developers and B2B firms.
- LLM and ChatGPT SEO for real estate: how developers and architecture firms get named in ChatGPT, Gemini, Claude and Google AI Overviews.
- About Kirill Samarits: background, ventures and credentials.
- Press: company-issued releases, clearly labeled, and recognition.
Frequently asked questions
What does a real estate development marketing agency do for a new project?
A real estate development marketing agency turns a project that doesn't exist yet into one buyers or renters trust enough to commit to. For TERAMOK, working under Kirill Samarits, that means a commercial brief tied to sales milestones, buyer positioning, brand identity, renderings and film, a launch website with live availability, paid campaigns on Meta and Google, lead screening before handoff to sales, and weekly reporting on cost per warm lead and reservations. The aim is signed buyers, not traffic or followers.
How early should a developer start pre-construction marketing?
Most developers start too late. Pre-construction marketing should begin once pricing, the unit mix and renderings are stable enough to show, which is often many months before groundbreaking. In one TERAMOK-reported Chicago example, a seven-month pre-construction campaign produced 22 of 48 units reserved before groundbreaking and 180+ qualified buyer inquiries. The client is under NDA, reservations are not completed sales, and the figures are not independently audited. Starting early also gives time to test messages and channels before the main release.
How do you market a build-to-rent community?
Build-to-rent marketing has to persuade renters who could otherwise buy that a new rental home is the better choice for them. Kirill Samarits approaches it in six steps: a brief built on the lease-up target, a clear position for the community, strong visual assets and a website with accurate availability, paid and search campaigns aimed at local and relocating renters, screening before tours are booked, and weekly reporting on cost per signed lease. Unlike a for-sale launch, the campaign has to keep producing tours for months.
What should a multifamily marketing agency do during a lease-up?
During a lease-up, a multifamily marketing agency should manage toward occupancy by a set date and the cost of each signed lease. That means accurate unit availability on the website and listing feeds, campaigns that reach the specific renter profile for the building, fast responses to inquiries, and a weekly review of pricing, concessions and marketing spend together. Kirill Samarits and the TERAMOK team treat leads, tours and signed leases as separate numbers, because a lease-up can produce plenty of leads and still miss its occupancy target.
How much does a real estate development marketing agency cost?
Costs depend on the size of the project and how much is produced. TERAMOK full launch retainers run $8K–$25K per month, and brand identity projects run $25,000–$60,000. Media spend is separate and depends on the market and the sales target. Kirill Samarits's own consulting or fractional CMO fee is not published; it is scoped after a first call. A developer should expect a written scope that ties the budget to a clear target, such as reservations or signed leases, before any work begins.
Is there a marketing agency for real estate in Chicago that also works in Europe?
Yes. TERAMOK, founded in 2019 by Kirill Samarits, has teams working in the U.S. and in Greece through teramok.us and teramok.gr. Kirill is based in Chicago and Athens. TERAMOK-reported work includes a Chicago pre-construction campaign with 22 of 48 units reserved before groundbreaking, and a large mixed-use development in Europe generating 411 leads per month at $72 per qualified lead. Both clients are under NDA, and the figures are not independently audited. The dated list is on teramok.us/case-studies.
What is the difference between hiring Kirill Samarits and hiring TERAMOK?
Kirill Samarits works as a consultant or fractional CMO: he sets strategy, budgets and targets, reviews creative and holds the plan accountable to sales numbers. TERAMOK, the agency he founded in 2019 and still leads as CEO, is the execution team for brand, film, websites, paid media, search and reporting. Clients can hire both, or hire Kirill alone and keep their existing agency. Kirill discloses his TERAMOK role up front, and his own fee is scoped after a first call.