Real estate marketing consultant for developers who need buyers before the building is finished
Kirill Samarits is a real estate marketing consultant for developers in the US and Europe. He leads the strategy behind presales, launches and lease-ups, and the TERAMOK team he founded films the sites, builds the websites and runs the campaigns. Results include 22 of 48 Chicago units reserved before groundbreaking, and developers who renew year after year.
- US and European developers since 2019
- 90% renew after year one
- 90 days, from $45,000
Filmed by TERAMOK on a YPERIA Properties site
Real estate development marketing results, with sources
TERAMOK-reported results from US and European developments. US clients are under NDA, so they are described, not named. Dashboards and dates are on TERAMOK's results page.
United States
- 22 of 48units reserved before groundbreaking after a seven-month pre-construction campaign, with 180+ qualified buyer inquiries. Chicago. Reservations are not completed sales. Case study
- 152Kusers in a year for a Chicago pre-lease brand, up 880.7% year over year, in a 12-month full-stack engagement.
- +693%Google Search impressions in 90 days for a Chicago developer, with clicks up 103%.
- 104 leadsin the first 28 days for a 44-unit Miami development, July 2026, on about $1,000 of media; 41 warm after screening.
- +1,925%organic search sessions in 90 days for a Miami developer, plus 112 sessions from AI assistants.
- 2 of 3luxury homes listed at $5.8 million each sold within six months, through SEO and performance-marketing landing pages.
Europe
- 2 of 3villas sold 70 days before completion, $17M in sales, for a luxury villa development (2025, client under NDA).
- 411 leadsa month, 2M+ website visits and $72 per qualified lead for a large mixed-use development (2026, client under NDA).
- 5 of 5units sold at Ithomis 31, YPERIA Properties, with buyers who watched the building go up from the foundations. Case study
- $41M+in buyer budgets from cross-checked leads in one quarter for BUY GREECE®, Kirill's own venture (Q2 2026).
Not independently audited. Reservations and leads are not completed sales, and none of this is a guarantee for your project.
How to market a new residential development before it's built
Buyers commit to a building they can't see yet. They need a vision they want to live in, and proof that it's really being built. This is the proof, as TERAMOK films it on YPERIA Properties sites every month.
01
The steel arrives
The first film goes out the week the steel is delivered, so buyers who reserved off-plan see that work has started.
02
The concrete pour
Each pour is filmed and dated. Progress becomes a fact a buyer can see, not a promise in a brochure.
03
The reinforcement grid
Details a buyer never sees in a brochure: the structure and the quality going into it.
04
Formwork and craft
The people building the homes, on camera. Trust is built on faces as much as on renders.
05
Floor by floor
Monthly drone and ground films show the building rising and give sales a reason to call every buyer on the list.
06
Finishes
Bathrooms, joinery and light, photographed as they go in, before any show unit exists.
07
Handover
The finished home, photographed for the buyer who waited and for the next building's launch.
That is how YPERIA Properties sold Ithomis 31, all five units, to buyers who watched every floor go up. Before construction starts, the vision comes from visualizations, always labelled as visualizations: CGI starts at $7,000 for nine renders.
Developers who renew
90% of TERAMOK clients renew after the first year. These are named clients, with the work TERAMOK made for them and the numbers it produced.
Loyal Group Realty
- 3K to 40KInstagram followers
- 6Mcontent views
- 27keywords on Google page one in 14 months
- 154Korganic website visits a year
Every villa gets a film, drone work and a photo set, and an SEO program took Loyal from no organic presence to page one for 27 competitive keywords in 14 months. When a villa sells, the announcement goes out within days.
Read the Loyal Group Realty case studyYPERIA Properties
- 5 of 5units sold at Ithomis 31
- 24Kwebsite visits a year
- 800brochure downloads
- 8,200+photographs in YPERIA's archive
Kirill designed the YPERIA brand himself, and TERAMOK built the website and has filmed every site each month since 2022, so buyers who commit off-plan can watch the quality going in.
Read the YPERIA Properties case study
MIA Developments
- 277films delivered
- 2.1Mvideo views
- +340%engagement in year one
- 12projects in the current pipeline
A TERAMOK crew is on MIA's sites every week. MIA renewed twice; year three is about selling a pipeline of twelve developments under construction or about to launch.
Read the MIA Developments case study
MART Construction
- 61dated site shoots
- 204films delivered
- 2,459photographs delivered
- €199total paid media in 2026
Brand awareness built on site and almost entirely organic: a crew three to five times a month, reels, stories and carousels from real work.
Read the MART Construction case study
Morshedy Group
- 1K to 12KGreek Instagram followers, largely organic
- 584Kviews on 12 public reels
- 84films delivered
- $1.7Maverage budget of the buyers tracked from organic content
Famous in Cairo, unknown in Glyfada: the job was to make a large developer feel local, filmed from the coastline and streets its buyers know.
Read the Morshedy Group case study
Magna Graecia
- 3magazines carried the print campaign, including Aegean's Blue
- 213brochure pages across five brochures
- 50films and 331 images delivered
Selling villas that don't exist yet: labelled visualizations show the vision, and site films from Antiparos prove the work is real.
Read the Magna Graecia case study
Also: Horizon Properties (brand strategy and a nine-building website, 2026), NUR Developments, Lydakis Construction, Simitzoglou Construction, Ipodomi Techniki, Dimas Solar and BUY GREECE®. In all, 80+ businesses in real estate, construction and architecture since 2019. All case studies.
Marketing strategies for real estate developers
Six decisions, in this order. Most launches that struggle skipped the first or the last.
Commercial brief
Absorption target, price ladder and sales milestones, tied to construction and lender dates.
Buyer position
Who buys, and why this building rather than the next one down the street.
Vision and proof
Labelled visualizations before construction; monthly site films and photography after it starts.
Website and search
One page per building and unit, live availability, structured data, and answers that AI assistants can quote.
Demand
Paid search and social, organic content, brokers and international buyers, budgeted against the sales target.
Sales system
One definition of a qualified lead, a CRM, responses within a day and a weekly report to the developer.
Real estate developer website and branding
The website is where a buyer decides whether the developer is real. TERAMOK built yperiaproperties.gr, and a new site for Horizon Properties, on the same model:
- One search across every development, so a buyer finds the right building first.
- One page per building, with floors, units, availability and a construction log.
- A purchase budget calculator and a new-build market report that give buyers a reason to return.
- Area guides with a live map, and the developer's own story of how it builds.
Kirill designed the YPERIA brand himself; the website footer reads "Made by TERAMOK LLC Chicago - Athens".
Lease-ups and build-to-rent
A lease-up is managed toward occupancy by a date and the cost of each signed lease, not toward clicks.
Accurate availability
The website and listing feeds show what is actually available, at the price it's actually leasing for.
The right renter
Campaigns aimed at the specific renter profile for the building, not at everyone in the zip code.
Replies within hours
Every inquiry answered the same day; tours booked while the renter is still deciding.
Weekly numbers
Tours, applications and signed leases by source, reported to the owner every week. A Chicago pre-lease brand reached 152K users in a year, up 880.7%.
How much does real estate marketing cost?
TERAMOK's working rule: about 1% of projected sellout for a condo launch, about 0.5% for a lease-up, and 1 to 1.5% for a master-planned community. Media is paid to the platforms with no markup.
Kirill's 90 days, 18 working daysFrom $45,000
Strategy, budget and targets, leading your team and agencies, and a system handed over at the end. The same engagement is on the marketing consultant and fractional CMO pages.
Tell Kirill about your projectExecution by TERAMOK, if you need it
- Launch websiteFrom $9,000
- Brand identity$25,000 to $60,000
- CGI visualizationsFrom $7,000, nine renders minimum
- Sales acceleration$9,000 launch, then $6,000 a month; media $7,000+ a month recommended
- Full launch retainer$8,000 to $25,000 a month
Why developers work with Kirill Samarits
He has run the agency side and the owner side of real estate marketing, and he is in the room when the plan is made.
- Founder & CEO of TERAMOK since 2019, with a 17-person team; TERAMOK LLC has operated in Chicago since 2023.
- 80+ businesses in real estate, construction and architecture since 2019; 90% of clients renew after the first year.
- Designed the YPERIA Properties brand himself, and leads strategy, creative direction, SEO and AI search at TERAMOK.
- Founder of BUY GREECE®, which reached 200,000 visitors, 91% from organic search.
- TERAMOK received two Honorable Mentions in PR Daily's 2025 Content Marketing Awards.
More about Kirill Samarits, his career and press.
Questions developers ask
How do you market a new residential development?
Start before groundbreaking with a commercial brief: absorption target, price ladder and sales milestones. Then position the building for a specific buyer, show the vision with labelled visualizations, prove progress with monthly site films once construction starts, build one website page per building and unit, and run demand against the sales target with one definition of a qualified lead. Kirill Samarits leads this strategy; the TERAMOK team films, builds and runs it.
How do you sell pre-construction condos?
Pre-construction buyers commit to a building they can't see, so they need a vision they want to live in and proof the building is real. Labelled visualizations, floor plans and a clear price ladder carry the vision; dated construction films, drone footage and a fast, informed sales response carry the proof. In a TERAMOK-reported Chicago example, a seven-month pre-construction campaign reserved 22 of 48 units before groundbreaking. Reservations are not completed sales.
How early should a developer start pre-construction marketing?
Once pricing, the unit mix and the renderings are stable enough to show, which is often six to twelve months before groundbreaking. Starting late compresses demand into the months when construction costs are already committed. The Chicago campaign that reserved 22 of 48 units ran for seven months before groundbreaking.
How much does real estate development marketing cost?
TERAMOK's working rule is about 1% of projected sellout for a condo launch, about 0.5% for a lease-up and 1 to 1.5% for a master-planned community. Kirill Samarits's 90-day engagement starts at $45,000. At TERAMOK, launch websites start at $9,000, brand identity runs $25,000 to $60,000, CGI starts at $7,000 for nine renders, and full launch retainers run $8,000 to $25,000 a month. Media is paid to the platforms with no markup.
What results can you show for US developers?
US clients are under NDA, so results are described rather than named: 22 of 48 units reserved before groundbreaking in Chicago, a Chicago pre-lease brand at 152K users a year, up 880.7%, 104 leads in 28 days for a 44-unit Miami development, and two of three luxury homes at $5.8 million each sold within six months. Dashboards and dates are on TERAMOK's results page. Named, long-running cases are in Greece: Loyal Group Realty, YPERIA Properties, MIA Developments, MART Construction, Morshedy Group and Magna Graecia.
How do you market a lease-up or build-to-rent community?
Manage toward occupancy by a set date and the cost of each signed lease. That means accurate availability on the website and listing feeds, campaigns aimed at the specific renter profile, replies to inquiries within hours, and weekly reporting on tours, applications and leases. A Chicago pre-lease brand reached 152K users in a year, up 880.7%, in a 12-month TERAMOK engagement.
What should a real estate developer website include?
One page per building and unit with floors, availability and a construction log; one search across all developments; a purchase budget calculator; area guides; and the developer's story of how it builds. TERAMOK built yperiaproperties.gr for YPERIA Properties and a nine-building site for Horizon Properties on that model. Launch websites at TERAMOK start at $9,000.
Do you use renders or AI images in developer marketing?
Yes, before a building exists, and always labelled as visualizations. CGI renders start at $7,000 for nine images, and AI-generated visuals are labelled as AI. Once construction starts, the marketing moves to real footage and photography from the site, filmed by TERAMOK's own crew.
What is the difference between hiring Kirill Samarits and hiring TERAMOK?
Kirill Samarits works as a consultant for 90 days: he sets the strategy, budget and targets, leads the developer's team and agencies, and hands over a system. TERAMOK, the agency he founded in 2019 and still leads as CEO, is the execution team for brand, film, websites, paid media and search. Developers can hire either or both, and Kirill discloses the relationship at the start.
Do you work with our sales team and brokers?
Yes. The first job is one definition of a qualified lead that sales and brokers agree with, then a shared CRM, responses within a day and a weekly report on leads, appointments and reservations. Marketing is judged on sales progress, not on clicks.
Sell the building before it's finished
Tell Kirill about the project, the sales target and the construction timeline.
Contact Kirill